Haley Rosen

Soccer Entrepreneurship

Haley Rosen — Elevating Media Coverage of Female Athletes with Just Women's Sports

Former international soccer player, Stanford alum, and media entrepreneur Haley Rosen joins The Game Plan to discuss her journey which started with her as one of the top soccer recruits in the country to where she is today as Founder of Just Women's Sports. On this episode, our guest shares how a realization that just 4% of sports coverage is dedicated to women's sports led her to pave her own entrepreneurial path. We dig into the launch of Just Women's Sports and how our guest plans to carve out a niche in a world saturated with sports content, but short on women's coverage. This includes the details of her fundraising journey. We also discuss what it's like to launch a sports-focused business in the midst of a global pandemic where almost all sports have come to a grinding halt. Haley touches on her playing career where she details the shocking differences between being an amateur athlete at one of the top college athletic programs to joining a lower league futbol club in Europe. We explore what led her to ultimately give up on her professional playing career, a reality many of our listeners will empathize with. Make sure to follow Just Women's Sports on Twitter and to sign up for the newsletter at https://www.justwomenssports.com . Special thanks to Milos Ribic for making the introduction to Haley, as well as to our producer Will Richardson who edited this episode. Follow co-hosts Jay Kapoor ( @JayKapoorNYC ) and Tim Katt ( @Tim_Katt ) for all things sports, media, tech, and venture capital. Follow The Game Plan on Twitter ( @thegameplanshow ) and Instagram ( @gameplanshow ) for show news and updates, to recommend guests, and for bonus content!