Roger Mason Jr. has always been ahead of his time. As a professional basketball player, he spent time with seven different NBA franchises, most notably the Chicago Bulls, Washington Wizards, San Antonio Spurs and New Orleans Hornets. Similar to the way NBA players switch teams frequently today, Mason Jr. bet on himself through short-term deals that maximized his earnings, including stints in Greece and Israel after his rookie deal expired. He also sought out markets that would raise his profile off the court, leading to his signing with the New York Knicks in 2010.
While playing, Mason Jr. began to show an insatiable curiosity for business opportunities off the court. This led to his ascension within the NBPA, where he eventually became deputy executive director alongside Michelle Roberts, the NBPA’s current executive director.
Toward the end of his playing career and during his time with the NBPA, Mason Jr. had an idea for a player-led media platform that would enable athletes to tell their stories to fans directly. This was before social media had become ubiquitous, and it led to the eventual company he founded in 2014, Vaunt.
Today, Roger Mason Jr. is do-founder and CEO of Vaunt, which creates in-person, once-in-a-lifetime experiential events and streams high-quality content. The company provides fans with access to professional athletes, while also creating opportunities for players to build and monetize their own brands.
The Game Plan is a weekly SportTechie podcast hosted by venture capitalists Jay Kapoor and Tim Katt. The show features professional athletes and their business interests beyond sports.
You can follow us on Twitter (@thegameplanshow) and Instagram (@gameplanshow) for show news and updates, to recommend guests, and for bonus content! Follow co-hosts Jay Kapoor (@JayKapoorNYC) and Tim Katt (@Tim_Katt) for all things sports, media, tech, and venture capital.
Question? Comment? Story idea? Let us know at firstname.lastname@example.org
Isaiah Kacyvenski is one of the most decorated Ivy League football players of all time. While at Harvard, he won Ivy League Rookie of the Year and then followed that up with All-Ivy League first-team honors over his final thr...
This week's episode of The Game Plan features New Orleans Pelicans shooting guard JJ Redick, who is also the co-founder of ThreeFourTwo Productions. In our conversation . . . Redick explains how he had to move his off-season ...
Jay and Tim welcome their first Hall of Fame inductee to The Game Plan as Olympic Gold Medalist and Sports Innovation Lab Co-Founder Angela Ruggiero joins the show to share her relentless passion for sports and innovation.
FIFA Women's World Cup Champion Meghan Klingenberg joins The Game Plan to share her experience as a key member of the electric 2015 US Women's National Team, and how bonds made on the pitch led to the founding of an …